My dad has an online business which is a new car brokerage. His website – www.aussienewcarbrokers.com.au – is fairly inconsistent with a relatively poor design, but the thing is his business model is so great.
Aussie New Car Brokers works by a consumer filling out an online form detailing the car that they want to buy. It then goes on a database that car dealerships can peruse, and if they have the car they can contact the brokerage and submit a price. This price is then presented to the consumer and the other dealerships. If a competitor dealership has the same car, they can submit a lower price, which would obviously appeal to the consumer, and ensures they get the business. It doesn’t take too much brain power to see that this leads to a bidding war between the dealerships, and the customer can just sit back and watch the price of their new car plummet further and further.
For the trouble of facilitating and maintaining the communication between buyer and seller (which is never a direct communication – something I’d love!), dad takes a flat fee from each sale which comes not from the customer but the dealer.
In short, everyone wins.
In my opinion, the face and linchpin of the business is the homepage. So in an attempt to improve the image of Aussie New Car Brokers I have designed a new face plate – feedback would be appreciated!
(Clicking on the image will show full size)
You design websites too!? Holy wow. I like the faceplate! Very upbeat and happy. Who doesn’t love a sunflower? Looks easy to navigate too. Well done.
I couldn’t get the link to your dad’s site to work, but what a great idea!
Oh thanks
I have to agree, sunflowers put everyone in a good mood. I did design a few more though, that were a little tougher or European or whatever.
Hopefully it can help him boost the image!
Nicely done! It’s a little far for me to go, and I’d have to manufacture up some kind of cliche midlife crisis to talk myself into that model, (not to mention getting that little lupus thing cured, sunwise), but still-sweeeet!
haha, thanks Alison. You know, you could wear long sleeves and then go all Thelma & Louise with the sunnies and head scarves. I’m sure it would suit!